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Improving Customer Insight and Product Profitability at Borchers

As a global specialty coatings and additives business, Borchers needed greater insights to improve customer service. With SAP Analytics Cloud and SAP Cloud Platform, the organization has integrated its reporting applications. In this session, you’ll hear how Borchers migrated to a new business intelligence, SAP BPC, and app landscape in a very short timeframe and how it established self-service reporting and visualizations with business users. As a result, sales teams have an improved dialogue with customers and the business has greater insights of customer and product profitability.

Key Business Benefits:

  • Learn how Borchers migrated to a new business intelligence, SAP BPC, and app landscape in a very short timeframe.
  • Establish self-service reporting and visualizations with business users.
  • Hear about various use cases such as sales invoicing, financial, accounts payable and accounts receivable aging, and cost center reporting.

 

Keynote
  • Jonathan Mortlock
    Chief Information Officer, Borchers